If you're in leadership of interior design product companies and can relate to the following sentiments, then this training is for you!
"I am frustrated with bigger brands dominating a spec when I know have products that are just as good, if not, better"
"I am confused about how we can create a tactile experience that allow designers to fall in love with our products and brand"
"I am worried that this "new norm" will cause my company to lose meaningful connections and we won't be top of mind in the design process"
"I am concerned we will have to start making pay cuts if we don't meet our sales goals"
During this hour long webinar, Nicole Lashae Ben, CEO of Thrive In Design, will walk you through her "A.C. E. The Journey" methodology and how it can help any interior product company reimagine a designer's experience with their brand so that they can increase brand awareness and revenue.
We will answer key questions about your brand that help you ACE the customer's (the designer's) journey from initial contact to final sale.
A - How is your brand APPEARING to designers?
C - How is your team CONSULTING designers?
E - How is your company EXECUTING a sale to bring a spec to fruition?
And, of course, how can all of these parts of an experience be improved upon?
ABOUT YOUR HOST
For the last 10 years, Nicole Lashae Ben has helped interior product companies, including Koroseal, Lamin-Art, and USAI Lighting, collectively gain millions of dollars in sales.
Nicole started Thrive In Design, a design and innovation consultancy, to help interior product companies take deep dive into their customer's journey and reimagine an experience that doesn't solely depend on in-person interactions.